– Elements of a Successful School Brand – The Power of Posts: An Introduction to Posts for Blogs and News – Giving is Good for You – How to Persuade your Whole Community that this is True!
Speaker: Tracy Tigchelaar, Finalsite
Tracy shared with us the importance of school branding: how it’s about so much more than colours and a logo. Using the "7 Elements of a School Brand" we looked at how to apply the wider concept of branding in a school context.
3 trends in school marketing:
Top insights:
Speaker: Lauren Barth & Daisey Fahringer, Finalsite
Lauren encouraged us to get our community involved in and excited about creating content for your website. This is easy to do with the Posts module! This was a great introduction to Posts features and best practices to support your school blogs, news and even teacher pages.
Why Schools Loves Posts!
Speaker: Jennifer Blaiklock School: Lady Eleanor Holles
Jennifer Blaiklock gave us valuable insight into what it takes to win hearts, minds and wallets by creating a community of fundraisers and givers for one of Britain's top independent girls schools.
Speaker: Red Abbott, Finalsite
Red took things to the next level and added a new arrow to our quiver. For those that have some familiarity with Google Analytics, Red looked at five things you should consider folding into your regular tracking routine to gain new insights and make smarter site management decisions.