– Creating New Pathways for Learning about our School – Inbound Marketing on the Finalsite Platform – How to Create a Social Media Plan that Gets Results
Speakers: Dr. David Willows & Suzette Parlevliet School: International School of Brussels
David and Suzette told us a compelling story about their school and its focus on providing different pathways to understanding the needs of parents when choosing a school. Based on what David and his team learned by re-imagining their admissions process through the ISB Experience Room, he gave us an insight into how these design principles are impacting their latest website redesign.
What do prospective parents want?
to be listened to
Recipe for success
Speaker: Lauren Barth, Finalsite
Lauren inspired us to get our inbound marketing strategy off the ground using the tools available to you on the Finalsite Platform! She shared best practices for inbound marketing success, followed by strategies for filling your funnel using Finalsite Platform tools — including emails, forms, and landing pages. Lauren left us with no excuses to avoid started with inbound campaigns.
Speakers: Olivia Malaure & Alex Wack, Finalsite
Olivia shared with us the essential elements of digital marketing planning. She discussed the importance of having clear, measurable objectives with the overall aim of using social media to drive more traffic to your website. Alex showed us how Finalsite Feeds can help schools manage a collaborative, clean and controlled social media presence.
Top tip:
Follow the 4-1-1 rule: For every 4 pieces of entertaining content post 1 soft sell (e.g. a testimonial) and 1 hard sell (e.g come to an open day).
What builds engagement?