Day 1
We welcomed almost a 100 delegates from more than 20 countries to learn, collaborate and ‘reboot.’ We shared 18 compelling presentations across Admissions, Marketing and Communications.
During our presentations and thought-provoking round table discussions, there were two clear messages we heard from you: that school marketing is shifting its focus to human connection and need for brave, bold marketing.
We heard a lot about honest, heartfelt connection - whether it’s through personalisation in web design or customised email messages, there is a significant interest in what drives prospective families and alumni - emotion.
Meanwhile, technology and integration have become inseparable - how we use data and technology to connect with each other and add value to each other's lives.
Day 1 FinalsiteU-London in a nutshell