– A Behind the Scenes Review of Zurich International School's Parent Portal – Getting Started with Inbound Marketing Basics – SEO 101: The Basics of Search Engine Optimisation for Schools in 2018
Speakers: Michaela Seegar and Penny Morgan School: Zurich International School
Michaela Seegar and Penny Morgan returned to FinalsiteU-London to share how to gain parent engagement in communication by having a clear strategy by combining the weekly newsletter with social media. During their presentation Michaela and Penny gave us a unique opportunity to look into their new parent portal.
What current families want:
Useful insights:
Social media feeds in the community portal are an effective way to deliver news
Speaker: Lauren Barth, Finalsite
During Lauren's session we learned how to build a successful inbound marketing strategy from the ground up that attracts, converts, and delights prospective families and donors - what more could we want! Lauren's session explored the basic concepts of inbound marketing to help identify where your school should focus its energies. We finished up with a few simple tips that we can put into action today!
Lauren Barth
Speaker: Red Abbott, Finalsite
Organic search success in 2018 requires a mix of tactics. Red gave us an overview of the four cornerstones of SEO and the things you can do now to snag the low-hanging fruit without deep SEO experience.
Top insights:
Red's recipe for success: