– Moving Mountains: A Journey to Peak Project Performance – Hands On: Getting Started with Composer – Hands On: Building Landing Pages that Convert
Speakers: Michelle Starke and Rosie Paxton School: Leysin American School in Switzerland
Michelle and Rosie gave us a walk through of Leysin American School's website redesign, highlighting key tips for a successful project along the way. They talked about the importance of looking into commercial websites as well as school websites for inspiration, and the importance of connecting with your community of Finalsite users to gain insight into how they tackle industry-wide challenges.
Michelle's tips on managing a full-time job while launching a new website:
Speaker: Vina Kapasiawala, Finalsite
Vina didn't just walk the walk, she talked the talk and showed us how Composer's intuitive, simple drag and drop interface will have you creating beautiful mobile-friendly pages in no time. We explored how you can use Composer's modules like Calendar and Forms to bolster the types of content you can add to your pages. Vina showed us how we can mix and match any type of content with Composer's flexible elements, and to remember to use the "mobile preview" feature to see what your page will look like on different-sized devices.
Speaker: Lauren Barth & Alexander Wack, Finalsite
Lauren reminded us of the importance of offering a pleasant, relevant and efficient experience when a prospective family or donor is ready to either take the first steps to offering their details or indeed ready to make a transaction!
Eliminate distractions
Have a clear value proposition
Include a video or slideshow
Use social proof
Keep it short and simple!
Create a 'Thank you' page