– www.canford.com - How we did it! – Hands On: Advanced Composer – Digital Advertising 101: Where to Start – Getting Buy-In
Speaker: Philippa Scudds School: Canford
Canford’s website project was complex and multi-faceted. In this session Philippa skilfully demystified the stages from concept to launch, providing useful insights from first hand experience along the road to achieving a highly successful outcome.
What prospective families want
They arrive on your site with high expectations of a quality product, and it's important that your site delivers. A variety of elements, plenty of calls to action and simple navigation will all go a long way towards creating a strong and lasting impression, leading not only to making a visit but also to positive feedback to other prospective parents.
Philippa's key insights
Speaker: Alexander Wack, Finalsite
Alex took a deep dive into composer, exploring all those settings in the elements. We toured linked elements and the "open in" feature and had some fun on the way!
The benefits of Finalsite's CMS - Composer
Speaker: Red Abbott, Finalsite
With advertising options in search, social media, and display, it's hard to know where to start. Red provided a primer on the features of these three online ad media and a framework for determining which is most capable of helping you achieve your admission, hiring, and/or auxiliary program recruitment goals.
Top insights:
1. Search ads should usually be Step 1 for schools going digital 2. Display is a good mid-funnel tool 3. Social ads are better for long-term brand building
3 trends in school marketing:
Speakers: Meredith Kaplan & Max Eisl, Finalsite