– Video Marketing Crash Course – Intro to Messages (all new bulk email tool) – Google Analytics 101
Speaker: Charlie Gauvain Company: Eye Film
Video is everywhere and schools need to know how to make best use of it. Charlie Gauvain made sure of this in his mission to help schools understand how they can best embrace video marketing to appeal to their current and future students and parents.
Charlie's recipe for success:
Top insights:
Speaker: Daisey Fahringer, Finalsite
Daisey showed us how to streamline home-to-school communications with the new new bulk email tool, Messages. She gave examples of how to slice and dice your constituent database to get the right content in front of the right people, and track your success! Voila!
Daisey's Recipe for success with Messages.
Create topic-based lists to ensure your messages go to those who truly want them
The easy-to-use drag and drop editor will help even the least design savvy user quickly create beautiful, mobile-friendly emails
Finalsite's user preferences and mailing list invitation feature will help your school stay GDPR compliant
Speaker: Red Abbott, Finalsite
Red cut through the vast array of website usage statistics available to you in Google Analytics to identify the things that a school marketer can use to work smarter.
What do prospective families want?